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03 / Mar / 2008
Email marketing is winning plenty of fans the world over who are convinced that it is an effective, low cost tool to reach customers.
HERE’S GOGGLE’S definition of email marketing:
Email marketing is a form of direct marketing, which uses electronic mail as a means of communicating to an audience. In its broadest sense, the term is usually used to refer to sending emails with the purpose of enhancing the relationship of a merchant with its new and existing customers and to encourage customer loyalty and repeat business.
When a customer is loyal to you he or she will buy from you over and over again, because they trust in you and your products or services. Trust is one of the major reasons why customers buy from one company over another. In today’s world of relentless ‘let’s do anything for a sale’ advertising bombardments and over-hyped buy-one-get-one-free offers, earning trust can be difficult.
This is where email marketing can help you stand ahead of your competition. Here is some advice on email marketing.
Why use email marketing?
• It’s extremely effective. Email marketing works to build a trusted bond between you and your prospects and customers.
• It’s measurable. With email marketing you can see exactly how many people have opened your email and which links they clicked (if you have a web site).
• It’s affordable. It costs just a few cents to send an email to a prospect or existing customer and you can do it yourself. Because people have voluntarily subscribed to your email list, they are more receptive to your message than any other medium, including TV, radio and print.
• It’s fun. It’s hard to describe the feeling you get when you send an email to your subscriber list and you see — in real time – how many people are opening your email and which links they are clicking on. It’s truly a liberating experience, which can become quite addictive.
There are a number of benefits from using email marketing:
Finally, email is a great way to send promotional messages. If prospects want to know when you release new stock or when your next sale is, email can put your message in front of them in minutes… for just a few cents per subscriber.